Since 2018 I have led direct mail /direct response creative concept, campaign narrative, short form copywriting (100-150 words), video scripts, design asset and project management for over 125 candidates and well over 300 pieces nationwide in high volume production settings featuring up to 7 copywriters and 7 designers. My work has reached over four million households and counting.
I pair concise, hard hitting copy with dramatic images and communicative icons, fonts and graphic elements in the most strategic manner possible in order to leave an indelible impression in the minds of voters in the fleeting moments - a mere 15-30 seconds - it takes for our targets to see a piece, get the point, then toss it in the recycling bin.
Results? I have won three national awards from the prestigious American Association of Political Consultants (AAPC) and the Reed Awards for Best Use of Photography (Reed), Best Mail for GOP State Legislative Campaign (Reed), and Best Use of Illustration or Photography (AAPC). In 2022, our firm earned a dominant 92% winning percentage.
125 Candidates. 300 Pieces. 4 Million Households.
92% Win Rate
